Are You Noticing A Drop in Newsletter Readership?
Are you noticing a drop in your newsletter readership? If yes, don’t throw in the towel! It’s probably not an actual decrease at all.
Apple’s new data privacy rules may be placing a new layer of stress on marketing departments. While email communication continues to be marketing gold, Apple’s new limitations will undoubtedly impact readership data. So how do we navigate these new data privacy regulations? Ultimately, the main goal is to engage and serve your audience. Relevant content will have your audience coming back for more and searching out your newsletters, rather than having them forwarded to spam.